Global Dietary Supplements Market - Market Research Report

Global Dietary Supplements Market

Published Date:Nov 2025
Industry: Healthcare
Format: PDF
Page: 200
Forecast Period: 2025-2033
Historical Range: 2020-2024

Global Dietary Supplements Market Segmentation, By Product Type (Vitamins {Multivitamins, Vitamin B Complex, Vitamin C, Vitamin D, Other Single Vitamins (A, E, K)}, Minerals {Calcium, Iron, Magnesium, Zinc, Potassium, Other Minerals}, Botanicals/Herbal Supplements {Echinacea, Ginseng, Turmeric/Curcumin, Ginkgo Biloba, Garlic, Other Herbal Extracts}, Amino Acids & Proteins {Branched-Chain Amino Acids (BCAAs), Creatin, Glutamine, Whey & Plant-based Protein Powders, Collagen Peptides}, Enzymes, Probiotics, Omega-3 & Other Fatty Acids), By Form (Tablets, Capsules, Powders, Liquids & Soft Gels, Gummies & Chewables, Powdered Drinks & Stick Packs), By Distribution Channel (Online {Company Websites, E-marketplaces, Specialty Health Websites}, Offline {Pharmacies & Drugstores, Supermarkets or Hypermarkets, Health & Wellness Specialty Stores, Direct Sales}), By Application (Energy & Weight Management, General Health & Immunity, Bone & Joint Health, Gut & Digestive Health, Heart Health, Brain/Mental Health & Memory, Sports Nutrition & Performance, Beauty & Skin/Hair/Nail Health, Prenatal & Women's Health, Others), By End-User (Adults {Men, Women [Pregnant Women, Non-pregnant Women], Elderly/Seniors}, Children & Teenagers, Infants)- Industry Trends and Forecast to 2033

 

Global Dietary Supplements Market size was valued at USD 172.5 billion in 2024 and is expected to reach at USD 424.3 billion in 2033, with a CAGR of 8.1% during the forecast period of 2025 to 2033.

 

Global Dietary Supplements Market Overview

The global dietary supplements market is growing rapidly as consumers increasingly adopt preventive healthcare and nutrition-focused lifestyles. Rising incidences of lifestyle diseases, immune health awareness, and aging populations are driving demand for vitamins, minerals, probiotics, herbal extracts, and specialty supplements. Product innovation in convenient formats such as gummies, effervescent tablets, and ready-to-drink shots is attracting younger and active consumers. Digital health platforms, personalized formulations, and e-commerce expansion are further boosting market reach. Although regulatory variations and quality concerns challenge market growth, ongoing research, clean-label ingredients, and growing demand in emerging economies continue to support strong industry expansion.

 

Global Dietary Supplements Market Scope

Global Dietary Supplements Market

Years Considered

Historical Period

2020 - 2023

Market Size (2024)

USD 172.5 Billion

Base Year

2024

Market Size (2033)

USD 424.3 Billion

Forecast Period

2025 - 2033

CAGR (2025 – 2033)

8.1%

Segments Covered

By Product Type

·         Vitamins

o   Multivitamins

o   Vitamin B Complex

o   Vitamin C

o   Vitamin D

o   Other Single Vitamins (A, E, K)

·         Minerals

o   Calcium

o   Iron

o   Magnesium

o   Zinc

o   Potassium

o   Other Minerals

·         Botanicals/Herbal Supplements

o   Echinacea

o   Ginseng

o   Turmeric/Curcumin

o   Ginkgo Biloba

o   Garlic

o   Other Herbal Extracts

·         Amino Acids & Proteins

o   Branched-Chain Amino Acids (BCAAs)

o   Creatine

o   Glutamine

o   Whey & Plant-based Protein Powders

o   Collagen Peptides

·         Enzymes

·         Probiotics

·         Omega-3 & Other Fatty Acids

By Form

·         Tablets

·         Capsules

·         Powders

·         Liquids & Soft Gels

·         Gummies & Chewables

·         Powdered Drinks & Stick Packs

By Distribution Channel

·         Online

o   Company Websites

o   E-marketplaces

o   Specialty Health Websites

·         Offline

o   Pharmacies & Drugstores

o   Supermarkets or Hypermarkets

o   Health & Wellness Specialty Stores

o   Direct Sales

By Application

·         Energy & Weight Management

·         General Health & Immunity

·         Bone & Joint Health

·         Gut & Digestive Health

·         Heart Health

·         Brain/Mental Health & Memory

·         Sports Nutrition & Performance

·         Beauty & Skin/Hair/Nail Health

·         Prenatal & Women's Health

·         Others

By End User

·         Adults

o   Men

o   Women

§  Pregnant Women

§  Non-pregnant Women

o   Elderly/Seniors

·         Children & Teenagers

·         Infants

Countries Catered

North America

·         United States

·         Canada

·         Mexico

Europe

·         United Kingdom

·         Germany

·         France

·         Spain

·         Italy

·         Rest of Europe

Asia Pacific

·         China

·         India

·         Japan

·         Australia

·         South Korea

·         Rest of Asia Pacific

Latin America

·         Brazil

·         Argentina

·         Rest of Latin America

Middle East & Africa

 

·         Saudi Arabia

·         South Africa

·         Rest of MEA

Key Companies

·         Amway Corp.

·         Abbott

·         Bayer AG

·         Glanbia plc

·         Pfizer Inc.

·         Archer Daniels Midland

·         NU SKIN

·         GlaxoSmithKline plc

·         Herbalife Nutrition Ltd.

·         Nature's Sunshine Products, Inc.

·         XanGo, LLC

·         RBK Nutraceuticals Pty Ltd

·         American Health

·         DuPont de Nemours, Inc. (DuPont)

·         NOW Foods

 

Global Dietary Supplements Market Dynamics

The global dietary supplements market is expanding rapidly, driven by increasing health consciousness, preventive healthcare adoption, and rising incidences of lifestyle-related disorders such as obesity, diabetes, and cardiovascular diseases. Consumers are proactively turning to supplements to support immunity, gut health, cognitive performance, bone strength, and overall wellness. Aging populations, especially in developed economies, are further boosting demand for vitamins, minerals, omega-3 supplements, and joint support products. The market also benefits from rapid penetration of e-commerce and direct-to-consumer models, enabling personalized and subscription-based nutrition offerings. Product innovation in convenient formats such as gummies, effervescent tablets, sachets, and liquid shots is attracting younger demographics and fitness enthusiasts. Moreover, growing acceptance of plant-based, clean-label ingredients, along with a surge in nutraceutical-pharma hybrid products backed by clinical studies, is enhancing trust and expanding premium segments.

 

However, the market faces challenges due to varying regulatory frameworks across countries, which restrict standardized health claims, product approvals, and labeling transparency. Quality concerns, adulteration risks, and misleading marketing have reduced consumer confidence in certain regions, prompting tighter compliance requirements. High production and R&D costs associated with proven science-backed formulations pose entry barriers for smaller brands. Additionally, competition from functional foods, herbal medicines, and whole-food-based diets is impacting supplement dependence among some consumer groups. Despite these restraints, opportunities remain strong in emerging markets such as Asia-Pacific and Latin America due to growing urbanization, income levels, and awareness of preventive wellness. Continued focus on personalized nutrition, microbiome-based solutions, sports nutrition, women’s health, and senior wellness is expected to drive significant growth in the global dietary supplements industry.

 

Global Dietary Supplements Market Segment Analysis

The global dietary supplements market is segmented by product type, form, distribution channel, application, and end-user, reflecting broad consumer diversity in nutritional needs and delivery formats. By product type, vitamins hold a significant share, with multivitamins, vitamin C, vitamin D, and vitamin B-complex widely consumed for immunity, metabolism, and bone health, while single vitamins such as A, E, and K grow steadily due to targeted dosing trends. Mineral supplements, including calcium, iron, magnesium, zinc, and potassium, are gaining traction for bone strength, anemia prevention, and heart health. Botanicals and herbal supplements, particularly turmeric/curcumin, ginseng, garlic, echinacea, and ginkgo biloba, have expanded as consumers shift toward natural and clean-label solutions. Amino acids and proteins, including BCAAs, glutamine, creatine, whey, plant-based proteins, and collagen peptides, are increasingly favored in sports nutrition, muscle building, and beauty-from-within categories. Other fast-growing segments include enzymes, omega-3/fatty acids, and probiotics due to their functional benefits in heart, brain, gut, and anti-inflammatory support.

 

By form, tablets and capsules dominate due to ease of dosage and shelf stability, while powders and soft gels provide higher bioavailability and quick absorption. Gummies, chewables, and powdered drink mixes are rapidly emerging among children, millennials, and adults seeking convenient, flavorful formats. By distribution channel, online sales are accelerating through company websites, specialty health platforms, and e-marketplaces offering subscription-based personalized nutrition. Offline channels such as pharmacies, supermarkets, health specialty stores, and direct selling continue to generate substantial demand, supported by consumer trust in expert guidance.

 

By application, supplements are used for energy and weight management, immunity boosting, bone and joint strength, digestive and heart health, mental focus and memory, performance enhancement, beauty care, and prenatal and women’s health. By end-user, adults account for the largest share, including men, women (pregnant and non-pregnant), and elderly populations seeking disease prevention and healthy aging. Children, teenagers, and infants are emerging segments due to increasing awareness of pediatric nutrition and picky eating habits, highlighting growing demand for safe, scientifically formulated supplements.

 

Global Dietary Supplements Market Regional Analysis

The global dietary supplements market shows varied regional growth led by North America and Asia-Pacific. North America dominates in value due to strong consumer awareness, high healthcare costs, and demand for science-backed products across immunity, sports nutrition, and anti-aging categories. The U.S. is a major market driven by fitness culture, rising obesity rates, and robust e-commerce channels. Asia-Pacific is the fastest-growing region, fueled by rising disposable income, urbanization, and a cultural preference for herbal and preventive wellness, with China, India, Japan, and South Korea contributing significantly. Europe maintains steady growth supported by an aging population and pharmaceutical-grade supplement regulations that boost product credibility. Meanwhile, Latin America and the Middle East & Africa are emerging markets, driven by improving retail infrastructure, growing middle-class populations, and increasing interest in women’s and pediatric nutrition. Across regions, clean-label ingredients, online retail expansion, and personalized nutrition are shaping future demand.

 

Global Dietary Supplements Market Key Players

·         Amway Corp.

·         Abbott

·         Bayer AG

·         Glanbia plc

·         Pfizer Inc.

·         Archer Daniels Midland

·         NU SKIN

·         GlaxoSmithKline plc.

·         Herbalife Nutrition Ltd.

·         Nature's Sunshine Products, Inc.

·         XanGo, LLC

·         RBK Nutraceuticals Pty Ltd

·         American Health

·         DuPont de Nemours, Inc.

·         NOW Foods

 

Recent Developments

In March 2025, Herbalife significantly expanded its foothold in personalized nutrition through a strategic acquisition of Pro2col Health, Pruvit Ventures, and a 51% stake in Link BioSciences. Pro2col Health enhances Herbalife’s technology capabilities by offering biometric-based nutrition recommendations, enabling tailored supplement and diet plans based on individual physiological data. The acquisition of Pruvit Ventures strengthens Herbalife’s product portfolio with ketone-focused supplements that support metabolic health and weight management, aligning with the rising demand for low-carb and performance nutrition.

 

In January 2025, TopGum Industries strengthened its position in the functional confectionery segment by acquiring Island Abbey Nutritionals, a Canada-based CDMO known for its expertise in gummy and lozenge-format dietary supplements. Island Abbey Nutritionals brings advanced formulation and manufacturing capabilities for nutraceutical gummies, medicinal lozenges, and wellness confectionery, allowing TopGum to expand its product innovation and production scale.

 

Research Methodology

At Foreclaro Global Research, our research methodology is firmly rooted in a comprehensive and systematic approach to market research. We leverage a blend of reliable public and proprietary data sources, including industry reports, government publications, company filings, trade journals, investor presentations, and credible online databases. Our analysts critically evaluate and triangulate information to ensure accuracy, consistency, and depth of insights. We follow a top-down and bottom-up data modelling framework to estimate market sizes and forecasts, supplemented by competitive benchmarking and trend analysis. Each research output is tailored to client needs, backed by transparent data validation practices, and continuously refined to reflect dynamic market conditions.

Table of Contents

Chapter 1.  Introduction

1.1.  Report Description

1.2.  Key Market Segments

1.3.  Regulatory Scenario

1.4.  Executive Summary

Chapter 2.  Research Methodology

2.1.  Secondary Research

2.2.  Primary Research

2.3.  Secondary Analyst Tools and Models

Chapter 3.  Market Dynamics

3.1.  Market driver analysis

3.1.1.  Increasing consumer awareness of immunity, digestive health, and personalized nutrition post-COVID

3.1.2.  Rapid growth in aging populations driving demand for vitamins, minerals, and joint health supplements.

3.2.  Market restraint analysis

3.2.1.  Lack of standardization and varying regulatory frameworks

3.3.  Market Opportunity

3.3.1.  Growth of gummies, effervescent tablets, shots, and sachets for convenient consumption

3.4.  Market Challenges

3.4.1.  High R&D and clinical validation costs

Chapter 4.  Market Variables and Outlook

4.1.  SWOT Analysis

4.1.1.  Strengths

4.1.2.  Weaknesses

4.1.3.  Opportunities

4.1.4.  Threats

4.2.  PESTEL Analysis

4.2.1.  Political Landscape

4.2.2.   Economic Landscape

4.2.3.  Social Landscape

4.2.4.  Technological Landscape

4.2.5.  Environmental Landscape

4.2.6.  Legal Landscape

4.3.  Porter’s Five Forces Analysis

4.3.1.  Bargaining Power of Suppliers

4.3.2.  Bargaining Power of Buyers

4.3.3.  Threat of Substitute

4.3.4.  Threat of New Entrant

4.3.5.  Competitive Rivalry

4.4.  Value Chain Analysis

4.5.  Covid Impact Analysis

Chapter 5.  Dietary Supplements Market: Product Type Estimates & Trend Analysis

5.1.  Dietary Supplements Market value share and forecast, (2020 to 2033)

5.2.  Incremental Growth Analysis and Infographic Presentation

5.3.  Vitamins

5.3.1.  Multivitamins

5.3.2.  Vitamin B Complex

5.3.3.  Vitamin C

5.3.4.  Vitamin D

5.3.5.  Other Single Vitamins (A, E, K)

5.4.  Minerals

5.4.1.  Calcium

5.4.2.  Iron

5.4.3.  Magnesium

5.4.4.  Zinc

5.4.5.  Potassium

5.4.6.  Other Minerals

5.5.  Botanicals/Herbal Supplements

5.5.1.  Echinacea

5.5.2.  Ginseng

5.5.3.  Turmeric/Curcumin

5.5.4.  Ginkgo Biloba

5.5.5.  Garlic

5.5.6.  Other Herbal Extracts

5.6.  Amino Acids & Proteins

5.7.  Branched-Chain Amino Acids (BCAAs)

5.7.1.  Creatine

5.7.2.  Glutamine

5.7.3.  Whey & Plant-based Protein Powders

5.7.4.  Collagen Peptides

5.8.  Enzymes

5.9.  Probiotics

5.10. Omega-3 & Other Fatty Acids

Chapter 6.  Dietary Supplements Market: Form Estimates & Trend Analysis

6.1.  Dietary Supplements Market value share and forecast, (2020 to 2033)

6.2.  Incremental Growth Analysis and Infographic Presentation

6.3.  Tablets

6.4.  Capsules

6.5.  Powders

6.6.  Liquids & Soft Gels

6.7.  Gummies & Chewables

6.8.  Powdered Drinks & Stick Packs

Chapter 7.  Dietary Supplements Market: End User Estimates & Trend Analysis

7.1.  Dietary Supplements Market value share and forecast, (2020 to 2033)

7.2.  Incremental Growth Analysis and Infographic Presentation

7.3.  Online

7.3.1.  Company Websites

7.3.2.  E-marketplaces

7.3.3.  Specialty Health Websites

7.4.  Offline

7.4.1.  Pharmacies & Drugstores

7.4.2.  Supermarkets or Hypermarkets

7.4.3.  Health & Wellness Specialty Stores

7.4.4.  Direct Sales

Chapter 8.  Dietary Supplements Market: Application Estimates & Trend Analysis

8.1.  Dietary Supplements Market value share and forecast, (2020 to 2033)

8.2.  Incremental Growth Analysis and Infographic Presentation

8.3.  Energy & Weight Management

8.4.  General Health & Immunity

8.5.  Bone & Joint Health

8.6.  Gut & Digestive Health

8.7.  Heart Health

8.8.  Brain/Mental Health & Memory

8.9.  Sports Nutrition & Performance

8.10. Beauty & Skin/Hair/Nail Health

8.11. Prenatal & Women's Health

8.12. Others

Chapter 9.  Dietary Supplements Market: Application Estimates & Trend Analysis

9.1.  Dietary Supplements Market value share and forecast, (2020 to 2033)

9.2.  Incremental Growth Analysis and Infographic Presentation

9.3.  Adults

9.3.1.  Men

9.3.2.  Women

9.3.2.1.            Pregnant Women

9.3.2.2.            Non-pregnant Women

9.3.2.3.            Elderly/Seniors

9.4.  Children & Teenagers

9.5.  Infants

Chapter 10.      Dietary Supplements Market: Regional Estimates & Trend Analysis

10.1. Dietary Supplements Market value share and forecast, (2020 to 2033)

10.2. Incremental Growth Analysis and Infographic Presentation

10.3. North America

10.4. Europe

10.5. Asia Pacific

10.6. Middle East & Africa

10.7. Latin America

Chapter 11.      Dietary Supplements Market: Country Estimates & Trend Analysis

11.1. Dietary Supplements Market value share and forecast, (2020 to 2033)

11.2. Incremental Growth Analysis and Infographic Presentation

11.3. United States

11.4. Canada

11.5. Mexico

11.6. United Kingdom

11.7. France

11.8. Germany

11.9. Italy

11.10. Spain

11.11. China

11.12. India

11.13. Japan

11.14. South Korea

11.15. Australia

11.16. Brazil

11.17. Argentina

11.18. Saudi Arabia

11.19. South Africa

Chapter 12.      Competitive Landscape

12.1. Company Market Share Analysis

12.2. Vendor Landscape

12.3. Competition Dashboard

Chapter 13.      Company Profiles

13.1. Amway Corp.

13.1.1. Company Overview

13.1.2. Financial Details

13.1.3. Product Analysis

13.1.4. Recent Developments

13.2. Abbott

13.2.1. Company Overview

13.2.2. Financial Details

13.2.3. Product Analysis

13.2.4. Recent Developments

13.3. Bayer AG

13.3.1. Company Overview

13.3.2. Financial Details

13.3.3. Product Analysis

13.3.4. Recent Developments

13.4. Glanbia plc

13.4.1. Company Overview

13.4.2. Financial Details

13.4.3. Product Analysis

13.4.4. Recent Developments

13.5. Pfizer Inc.

13.5.1. Company Overview

13.5.2. Financial Details

13.5.3. Product Analysis

13.5.4. Recent Developments

13.6. Archer Daniels Midland

13.6.1. Company Overview

13.6.2. Financial Details

13.6.3. Product Analysis

13.6.4. Recent Developments

13.7. NU SKIN

13.7.1. Company Overview

13.7.2. Financial Details

13.7.3. Product Analysis

13.7.4. Recent Developments

13.8. GlaxoSmithKline plc.

13.8.1. Company Overview

13.8.2. Financial Details

13.8.3. Product Analysis

13.8.4. Recent Developments

13.9. Herbalife Nutrition Ltd.

13.9.1. Company Overview

13.9.2. Financial Details

13.9.3. Product Analysis

13.9.4. Recent Developments

13.10. Nature's Sunshine Products, Inc.

13.10.1.            Company Overview

13.10.2.            Financial Details

13.10.3.            Product Analysis

13.10.4.            Recent Developments

13.11. XanGo, LLC

13.11.1.            Company Overview

13.11.2.            Financial Details

13.11.3.            Product Analysis

13.11.4.            Recent Developments

13.12. RBK Nutraceuticals Pty Ltd

13.12.1.            Company Overview

13.12.2.            Financial Details

13.12.3.            Product Analysis

13.12.4.            Recent Developments

13.13. American Health

13.14. DuPont de Nemours, Inc.

13.14.1.            Company Overview

13.14.2.            Financial Details

13.14.3.            Product Analysis

13.14.4.            Recent Developments

13.15. NOW Foods

13.15.1.            Company Overview

13.15.2.            Financial Details

13.15.3.            Product Analysis

13.15.4.            Recent Developments

Segmentation

Dietary Supplements Market, Product Type Outlook (Revenue - USD Million, 2020 - 2033)

Vitamins

·         Multivitamins

·         Vitamin B Complex

·         Vitamin C

·         Vitamin D

·         Other Single Vitamins (A, E, K)

Minerals

·         Calcium

·         Iron

·         Magnesium

·         Zinc

·         Potassium

·         Other Minerals

Botanicals/Herbal Supplements

·         Echinacea

·         Ginseng

·         Turmeric/Curcumin

·         Ginkgo Biloba

·         Garlic

·         Other Herbal Extracts

Amino Acids & Proteins

·         Branched-Chain Amino Acids (BCAAs)

·         Creatine

·         Glutamine

·         Whey & Plant-based Protein Powders

·         Collagen Peptides

Enzymes

Probiotics

Omega-3 & Other Fatty Acids

 

Dietary Supplements Market, Form Outlook (Revenue - USD Million, 2020 - 2033)

Tablets

Capsules

Powders

Liquids & Soft Gels

Gummies & Chewables

Powdered Drinks & Stick Packs

 

Dietary Supplements Market, Distribution Channel Outlook (Revenue - USD Million, 2020 - 2033)

Online

·         Company Websites

·         E-marketplaces

·         Specialty Health Websites

Offline

·         Pharmacies & Drugstores

·         Supermarkets or Hypermarkets

·         Health & Wellness Specialty Stores

·         Direct Sales

 

Dietary Supplements Market, Application Outlook (Revenue - USD Million, 2020 - 2033)

Energy & Weight Management

General Health & Immunity

Bone & Joint Health

Gut & Digestive Health

Heart Health

Brain/Mental Health & Memory

Sports Nutrition & Performance

Beauty & Skin/Hair/Nail Health

Prenatal & Women's Health

Others

 

Dietary Supplements Market, End User Outlook (Revenue - USD Million, 2020 - 2033)

Adults

·         Men

·         Women

·         Pregnant Women

·         Non-pregnant Women

·         Elderly/Seniors

Children & Teenagers

Infants

 

Dietary Supplements Market, Regional Outlook (Revenue - USD Million, 2020 - 2033)

North America

Europe

Asia Pacific

Latin America

Middle East & Africa

Methodology

Review our research methodology and quality standards for details about source selection, validation, forecasting, and review.

At Foreclaro Global Research, our research methodology is built to deliver clear, data-backed intelligence that supports confident decision-making. By combining rigorous secondary research, primary validations, and advanced forecasting models, we produce insights that are not only reliable but also strategically relevant for our clients.

 

1. Defining the Research Framework

Every study begins with a clear understanding of our client’s goals. We establish the market scope, define critical variables, and build a research framework tailored to the specific project. This upfront clarity ensures that our findings are sharply aligned with the strategic questions being addressed.

 

2. Robust Data Collection

Our analysts extract high-integrity data from a broad mix of credible sources including government databases, annual reports, regulatory filings, trade publications, scientific journals, and trusted industry portals. This secondary research is then supported with targeted primary inputs through interviews with key industry stakeholders—such as executives, subject matter experts, and channel partners—to capture real-world insights and contextual depth.

 

3. Advanced Forecasting and Modeling

To estimate market size and growth, we employ a hybrid of top-down and bottom-up modeling techniques. Our analysts apply proven forecasting models using historical data trends, economic indicators, technology adoption rates, and demand patterns. Sensitivity analysis and scenario modeling (base, optimistic, conservative) are incorporated to account for market volatility and uncertainty.

 

4. Data Triangulation and Validation

Accuracy is non-negotiable. We cross-validate every data point by triangulating it across three dimensions: source credibility, numerical consistency, and contextual alignment. This ensures our insights are not just statistically correct but strategically dependable. Discrepancies are resolved using subject expertise and multi-perspective reviews to deliver a balanced, unbiased analysis.

 

5. Quality Assurance and Final Review

Before delivery, each report undergoes a stringent quality assurance process. Our research output is reviewed for structure, clarity, consistency, and compliance with global standards. The final deliverable is tailored for decision-makers, whether it's a comprehensive industry report, data dashboard, or strategic presentation.

 

Why Our Methodology Works

What sets us apart is our adaptive data architecture and our commitment to analytical clarity. Every study is built with flexibility to accommodate dynamic markets, while our team blends quantitative rigor with domain-specific expertise. This allows us to deliver research that goes beyond information, we deliver intelligence that leads to action.

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