by
According to the Foreclaro Global Research, the
Global
Dietary Supplements Market size was valued at USD 172.5 billion in 2024. The report “Global Dietary Supplements Market Segmentation By
Product Type (Vitamins {Multivitamins, Vitamin B Complex, Vitamin C, Vitamin D,
Other Single Vitamins (A, E, K)}, Minerals {Calcium, Iron, Magnesium, Zinc, Potassium,
Other Minerals}, Botanicals/Herbal Supplements {Echinacea, Ginseng, Turmeric/Curcumin,
Ginkgo Biloba, Garlic, Other Herbal Extracts}, Amino Acids & Proteins {Branched-Chain
Amino Acids (BCAAs), Creatin, Glutamine, Whey & Plant-based Protein Powders,
Collagen Peptides}, Enzymes, Probiotics, Omega-3 & Other Fatty Acids), By
Form (Tablets, Capsules, Powders, Liquids & Soft Gels, Gummies &
Chewables, Powdered Drinks & Stick Packs), By Distribution Channel (Online
{Company Websites, E-marketplaces, Specialty Health Websites}, Offline {Pharmacies
& Drugstores, Supermarkets or Hypermarkets, Health & Wellness Specialty
Stores, Direct Sales}), By Application (Energy & Weight Management, General
Health & Immunity, Bone & Joint Health, Gut & Digestive Health, Heart
Health, Brain/Mental Health & Memory, Sports Nutrition & Performance, Beauty
& Skin/Hair/Nail Health, Prenatal & Women's Health, Others), By
End-User (Adults {Men, Women [Pregnant Women, Non-pregnant Women], Elderly/Seniors},
Children & Teenagers, Infants)- Industry Trends and Forecast to 2033” gives a detailed insight into current market
dynamics and provides analysis on future market growth.
The global dietary supplements market is
expanding rapidly as consumers increasingly adopt preventive healthcare
practices, driven by rising lifestyle-related illnesses, aging populations, and
growing health and fitness awareness. Dietary supplements include vitamins,
minerals, probiotics, herbal extracts, proteins, and specialty nutrients
formulated to support immunity, digestive health, weight management, sports
performance, cognitive wellness, and overall nutrition. The surge in online
health platforms, personalized nutrition, and clean-label formulations is
reshaping product innovation and driving premiumization. Additionally, the
mainstreaming of plant-based supplements, fortified functional foods, and gummy
or chewable formats is boosting consumption among adults, children, and elderly
populations. Pharmaceutical companies, nutraceutical brands, and contract
manufacturers are investing in biotech-driven formulations, sustainable
ingredients, and clinical validation to gain consumer trust. However, industry
growth is challenged by strict regulatory frameworks, counterfeit products, and
varying regional standards. Despite these barriers, the market continues to
grow due to increasing consumer demand for natural, convenient, and
scientifically validated nutritional products.
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Global Dietary
Supplements Market Report Highlights
· Increasing
consumer focus on immunity, gut health, and lifestyle disease prevention is
significantly accelerating supplement demand across all age groups.
· AI-driven
health assessments, genetic testing, and biometric data-based supplement
solutions are transforming product customization and premium offerings.
· Vitamins
remain the highest consumed category, while herbal and plant-based supplements
are gaining momentum due to natural and clean-label preferences.
· Gummies,
chewables, soft gels, and powdered stick packs are rapidly replacing
traditional tablets and capsules, enhancing user acceptance.
· E-commerce,
health platforms, and direct-to-consumer subscription models are becoming major
revenue drivers, reducing reliance on offline retail.
· Companies
are investing in CDMOs, personalized nutrition firms, and advanced formulation
technologies to expand portfolios and strengthen market competitiveness.
Foreclaro
Global Research has segmented the Dietary Supplements Market report based on Product
Type, Form, Distribution Channel, Application, End User, and region:
Dietary
Supplements Market, Product Type Outlook (Revenue - USD Million, 2020 - 2033)
Vitamins
·
Multivitamins
·
Vitamin
B Complex
·
Vitamin
C
·
Vitamin
D
·
Other
Single Vitamins (A, E, K)
Minerals
·
Calcium
·
Iron
·
Magnesium
·
Zinc
·
Potassium
·
Other
Minerals
Botanicals/Herbal
Supplements
·
Echinacea
·
Ginseng
·
Turmeric/Curcumin
·
Ginkgo
Biloba
·
Garlic
·
Other
Herbal Extracts
Amino Acids
& Proteins
·
Branched-Chain
Amino Acids (BCAAs)
·
Creatine
·
Glutamine
·
Whey
& Plant-based Protein Powders
·
Collagen
Peptides
Enzymes
Probiotics
Omega-3
& Other Fatty Acids
Dietary
Supplements Market, Form Outlook (Revenue - USD Million, 2020 - 2033)
Tablets
Capsules
Powders
Liquids
& Soft Gels
Gummies
& Chewables
Powdered
Drinks & Stick Packs
Dietary
Supplements Market, Distribution Channel Outlook (Revenue - USD Million, 2020 -
2033)
Online
·
Company
Websites
·
E-marketplaces
·
Specialty
Health Websites
Offline
·
Pharmacies
& Drugstores
·
Supermarkets
or Hypermarkets
·
Health
& Wellness Specialty Stores
·
Direct
Sales
Dietary
Supplements Market, Application Outlook (Revenue - USD Million, 2020 - 2033)
Energy
& Weight Management
General
Health & Immunity
Bone &
Joint Health
Gut &
Digestive Health
Heart
Health
Brain/Mental
Health & Memory
Sports
Nutrition & Performance
Beauty
& Skin/Hair/Nail Health
Prenatal
& Women's Health
Others
Dietary
Supplements Market, End User Outlook (Revenue - USD Million, 2020 - 2033)
Adults
·
Men
·
Women
·
Pregnant
Women
·
Non-pregnant
Women
·
Elderly/Seniors
Children
& Teenagers
Infants
Dietary
Supplements Market, Regional Outlook (Revenue - USD Million, 2020 - 2033)
North
America
·
United
States
·
Canada
·
Mexico
Europe
·
United
Kingdom
·
Germany
·
France
·
Spain
·
Italy
·
Rest
of Europe
Asia
Pacific
·
China
·
India
·
Japan
·
Australia
·
South
Korea
·
Rest
of Asia Pacific
Latin
America
·
Brazil
·
Argentina
·
Rest
of Latin America
Middle East
& Africa
·
Saudi
Arabia
·
South
Africa
·
Rest
of MEA
Global Dietary Supplements Market Key Players
·
Amway Corp.
·
Abbott
·
Bayer AG
·
Glanbia plc
·
Pfizer Inc.
·
Archer Daniels Midland
·
NU SKIN
·
GlaxoSmithKline plc.
·
Herbalife Nutrition Ltd.
·
Nature's Sunshine Products, Inc.
·
XanGo, LLC
·
RBK Nutraceuticals Pty Ltd
·
American Health
·
DuPont de Nemours, Inc.
·
NOW Foods
